Email Marketing

Send Emails Your Audience will Love

Create lasting connections with your audience with powerful, personalized emails. Prove the value of every campaign you send, and deploy winning emails, even when time is short and resources are limited. Better email marketing is just plain easy with Act-On.


Flawless emails in a flash

Create stunning, responsive email messages that look great on smart phones, desktop clients, and everything in-between. Act-On’s super-easy drag-and-drop email composer makes building and sending messages a snap – no HTML coding required. Using flexible testing and previewing tools, you can make sure your message will appear exactly right – every time.

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Email composer

Email nurturing

In marketing (like so many things), timing is critical. Send a message too early and your prospect won’t be ready to convert. Send it too late and they’ve already gone to your competitor.

With Act-On, you can automate campaigns so they go out … well, automatically. With automated email nurturing, emails can be triggered based on real-time behaviors, overall engagement, or a pre-set schedule. Automated programs are easy to set up, and give you the power to create personalized brand experiences that will keep your audience interested.

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Automated programs

A/B testing

Get the best possible click rates and conversions with powerful testing tools. Not sure which subject line will catch your reader’s eye? Stop wondering and start testing. A/B testing makes it simple to try out different subject lines, images, and calls-to-action and find out which version will get you the best results.

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AB Testing

Smarter segmentation

Go beyond traditional demographic and firmographic segmentation with Act-On’s behavior-based segmentation tools. Use digital clues like website visits, previous email interactions, and form submissions to create segments based on audience interests, level of engagement, or readiness to buy.

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Personalization & dynamic content

Everyone is different, so why treat them all the same? Treat your audience like people – use the wealth of information you’ve gathered about them to tailor content, images, and offers to their interests and activities. Act-On’s dynamic content and personalization features make every message uniquely relevant to the person on the receiving end – so you can stand out in a cluttered inbox.

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Measure, report, optimize, repeat

Unleash your inner data geek! Track the impact of your campaigns with simple-yet-powerful dashboards and reporting tools. With Act-On’s integrated analytics, you can quickly see which emails are resonating with your audience (and which are not). Act-On gives you everything from high-level open and click metrics, to detailed clickthrough reports, to long-term funnel reports that track ROI over time.

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Act-On Reports

Find Out How to Turbo-charge Your Email Campaigns. See Act-On in Action.

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