SOCIAL MEDIA MARKETING
Turn Social Media into a Business Driver
Act-On’s social media tools help you track, interact, and build your audience all from within the Act-On platform. Find out what customers and prospects are saying about you, or a target keyword, or your competition. Social media marketing with Act-On allows you to collaborate with your audience throughout the funnel, from building your brand [leads], to driving demand [sales], to engaging for customer success [retention, cross sell, & upsell].
Act-On’s Social Publish is a simple way to share content through your social channels – automatically. It integrates Facebook, Twitter, and LinkedIn into a single publishing interface. Use Social Publish to easily schedule and share your Act-On assets (including landing pages, forms, and specific media) or any URL, all at the same time, from one easy to use tool.
Take the guesswork out of social posting and let Act-On tell you the optimal time your audience is likely to engage. As you use Act-On’s Social Publisher, the system will always be learning when your posts are shared, liked, and clicked. Then provide recommendations for the best post time to maximize impressions, engagement, and conversions.
Act-On’s Social Listening allows you to manage multiple social streams from Twitter, Facebook, and LinkedIn at ease. You can pin social posts and updates for follow-up and future reference. You can also schedule email alerts to make sure you’re always informed of the latest conversations with your audiences. With social listening, you can track keywords, brand mentions (both your own and your competition’s), as well as thought leaders or key issues.
Act-On’s Social Engage tool plays a key role in helping you develop loyal fans and drive more quality traffic to your website and landing pages. From within the Act-On platform, you can like, share, and comment on the posts in your social streams. You can connect your audience’s social engagement to existing lead gen campaigns inside the Act-On platform.
Social Analytics helps you track your social campaigns to give you insight into what messages are driving action and engagement. You can measure everything from the growth of your followers, peak times of engagement activity, and your best performing networks for clicks, shares and likes – all the data you need to analyze your social strategy and optimize over time.
Social media is most productive when used in conjunction with your other marketing tools and tactics, such as events, landing pages, and email campaigns. Integrated social sharing widgets in Act-On’s email and landing page composers make it easy to drag and drop sharing buttons that will encourage social amplification.
Competitor insights let you benchmark your web traffic, blogs, Facebook and LinkedIn traffic, tweets, and YouTube views against your competition. Set up tracking for new competitors in just minutes and see results instantly – with an intuitive, easy-to use dashboard view.
Act-On’s Advanced Social Media Module is a fantastic add-on to our Social Media tools. With this added functionality, you can measure the effectiveness of your social media efforts, including conversion rates, sales velocity, revenue attribution, and impact on retention.