Build Your Brand with Marketing Automation

Branding relies on strategically communicating your brand’s voice and positioning. It’s the promise you make to customers, and it needs to be infused at every stage in your company’s growth and your customer’s lifecycle.

Influencer relations

Score press, analysts, and bloggers so you can see who your most engaged and interested influencers are. Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) they are engaging with. Use this intelligence to prioritize who you pitch and to tailor your talking points to their unique interests.

Press score

Press release attribution

Sales can come from press releases! Create trackable URLs for press releases to tie PR activity back the to lead-to-revenue process. See which press releases are driving the most traffic and show how press releases contribute to sales.

Corporate/internal communications

Create and execute internal newsletters, emails, etc and track employee engagement. See how your internal audiences are engaging (or not engaging) with the messages you send.

Check Out Our Email Engine >

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Act-On Anywhere Screenshot for WordPress Content Authoring

Brand identity management

Your brand should be consistent across every customer touch point. Marketing automation helps your corporate marketing team control the visuals, including brand look and feel, logo usage, and header/footers. Create approved templates, then distribute them in your media library for other marketing and sales departments to use. With Act-On Anywhere (a Chrome browser app), you and your team can access brand elements even as you work in WordPress or other apps.

Learn More About Act-On Anywhere >

Event Management

Make the most of events. Know who to invite, and manage all communications before and after, with more precision and less effort. Create an automated workflow (save the date, official invite, seats are limited, registration responder and reminders) to make it easy, then re-use and refine the workflow for the next event.

Act-On Event

Social Publishing

Act-On’s social publishing tool integrates Facebook, Twitter, and LinkedIn into a single publishing interface. It offers a simple way to share content through your social channels. Use Act-On to easily schedule and share your landing pages, forms, images or any URL.

See Our Social Publishing Tools >

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We Power Marketing Teams to do the Best Work of Their Careers

Act-On’s integrated approach to marketing automation gives you all the functionality you want in an accessible, simple-to-use workspace. Our user-friendly platform puts powerful marketing tools at your fingertips, making campaigns and programs easier and faster. Every marketer has a great campaign inside of them – let’s work together to launch it to the world. It’s time to Act-On!

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