B2B Marketing Zone

ACT-ON'S MARKETING ACTION BLOG

IDEAS YOU CAN ACT ON.

Act-On Blog: 10 Insider Tips to Successful Video Marketing

10 Insider Tips to Successful Video Marketing


Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company.
Act-On Blog: Content Marketing in the Age of Google RankBrain

Content Marketing in the Age of Google RankBrain


Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out.
Act-On Blog: Top Data-Driven Marketing Trends We're Keeping an Eye On

Top Data-Driven Marketing Trends We’re Keeping An Eye On


Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Act-On Blog: Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story


Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
Act-On Blog: Storytelling

Back to Basics: Tell Stories to Boost Your Marketing


Having a background in storytelling concepts, principles and tactics can inform your marketing
Act-On Blog: Why the Best Marketing Is Adaptive

Why the Best Marketing Is Adaptive Marketing


Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.
Actionable Tips for Engaging Websites that Convert More Traffic

Actionable Tips for Engaging Websites that Convert More Traffic


Orbit Media’s Andy Crestodina joins the Rethink Podcast to share actionable tips for engaging websites that convert more traffic.
Act-On Blog: Are You Making These 5 Critical Landing Page Mistakes

Are You Making These 5 Critical Landing Page Mistakes?


Find out if you’re making these 5 critical landing page mistakes and how to fix them.

Crafting an Exceptional Statement to Keep You on Mission


Mission statements - why you need one, and how to create them
Inside Act-On: Preparing for GDPR Compliance

Inside Act-On: Preparing for GDPR Compliance


GDPR is the European Union’s General Data Protection Regulation and its new rules become effective on May 25, 2018. David Fowler, Act-On’s head…

5 Powerful Ways to Use Social Proof in Content Marketing


Capture more leads and greater results by leveraging social proof in your content marketing.
Act-On Blog: 4 Brands That Are Using Email Marketing to Their Advantage

4 Brands That Are Using Email Marketing to Their Advantage


Here are four examples of companies that are nailing it with their email marketing and how you can, too.
How does the CMO role look different in the US when compared to the UK?

How does the CMO role look different in the US when compared to the UK?


What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK?…
This is a picture of Amit Bendov for the Rethink Podcast where he talks about using sales call analysis to close more deals.

Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
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Six Steps to a Successful Lead-Management Strategy


Follow these six tips for a successful lead-management strategy
GET SH*T DONE: Building Buyer Personas in 3 Steps

GET SH*T DONE: Building Buyer Personas in 3 Steps


Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.
Image of a woman at a laptop in a coffee shop

Engagement Insights Easily Delivers Marketing Metrics You Care About


Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics
Know Your B2B Marketing Metrics: Measure Your Way to Success

Know Your B2B Marketing Metrics: Measure Your Way to Success


Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and…
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